You may have heard that you can simplify your investment strategy just by owning index-based investments. But is this a good idea?

An index-based fund mimics the performance of a market index, such as the S&P 500. As such, these funds do very little trading, so they generate fewer taxes than more actively managed funds.

And when the financial markets go up, index funds do well. Conversely, when the market is down, as it has been for much of this year, index funds will lose value.

Regardless of their performance, though, index funds are limited in the level of diversification they can add to your portfolio. To achieve your goals, you’ll likely need to hold a mix of investments, as opposed to investing in just one index fund.

Also, it’s not a good idea to measure your investment success against any one market index. Instead, you need to build a portfolio based on your objectives, risk tolerance and time horizon.

Nonetheless, index funds are a part of the broad investment landscape — so it’s useful to know something about them.

This article was written by Edward Jones for use by your local Edward Jones Financial Advisor, Casey Caliva, at Historical 30th & Fern. 

Edward Jones, its employees and financial advisors cannot provide tax or legal advice. You should consult your attorney or qualified tax advisor regarding your situation.

Member SIPC

Heading up the baking program at Secret Sister, The Rose’s adjacent Sourdough Bakery and Teahouse, is Neale Holaday, a pro pastry chef who’s worked at fine dining restaurants on both coasts. Before moving to San Diego from New York City, Holaday was in charge of pastry at the Michelin-starred Betony and at Marlow & Sons and Diner, two acclaimed spots in Williamsburg.

Holaday always has a seasonal fruit pie, available whole or by the slice, a seasonal take on sticky buns, and a quiche whose fillings will change daily. Other staples include citrus meringue pie, dark chocolate pie, homemade ice cream, scones, cookies, coffee cake, and savory gougeres.  Most of the baked goods, as well as the baguette, country loaf, and brioche buns, are based on sourdough made with a 150-year-old sourdough starter passed down from a local family.

Secret Sister’s menu also offers sandwiches and laminated viennoiseries.

Though there’s drip coffee and chicory coffee, the emphasis here is more on organic teas, sourced from Samovar Tea out of San Francisco, with drinks ranging from matcha on nitro to Hong Kong milk tea, spiced chai, and variety of loose leaf teas.

Address:  2215 30^th Street, San Diego CA 92104
Phone:  619-281-0718
Web:  https://www.secretsistersouthpark.com

Hours:
Wednesday – Sunday: 8:00am – 3:00pm

Hello Friends!

At last! Our Secret Sister is nearly here! 

This weekend from 10 – 2 we are doing a SUPER SOFT opening of our Secret Sister: a Sourdough Bakery and Tea House located directly next door to The Rose!

We’ve been working on this for five years and guys: good things are worth waiting for because we are SO excited to share the excellent goodies we have created with you. 

Our limited soft opening offerings will be available TO-GO only between 10 and 2 tomorrow and Sunday. So, roll on through for your pastry, baguette, pie and tea!

We’ll do the same thing next weekend with a more flushed out drink menu and then hopefully be up and running the following week (September 4th + 5th) with our full starter hours of Thursday – Sunday 8am – 3pm. 

We’ll see you this weekend! Thanks for the support!

-The Rose / Secret Sister

Still in search of the perfect Mother’s Day Gift? We got you! Gift our bestselling Mother’s Day candles to your Mom, Mother-in-Law, Sister, Friend. It’s time to brighten their day up!

Want more Mother’s Day Gift ideas? CLICK HERE

Disclaimer: Offer valid in-store and online 5/3/21 – 5/9/21. May not be combined with other offers or used towards past purchases.

Easter Brunch Pre-Orders!  Indoor Dining Update! 
We’re hiring!

Hello Friends!

Easter is this Sunday and, if you celebrate it and are looking for some good snacky-poos, we have some at-home brunch options available for pre-order that can be picked up Easter Morning any time after 9am.

Quiches! Beautiful Salads! Crudités platters! OH MY!

Pre-order Easter Stuff HERE!

Per usual, we will also be open for gorgeous, in-person patio dining all day Easter Sunday. We take a limited amount of rezzies so make yours before they’re gone! Which leads us to our next update: indoor dining… it’s allowed! But we’re waiting for our staff to be fully vaxxed before we go for it. That’s looking like it will be early May at this point. Thank you for your patience and it will be nice to enjoy air conditioning with you all again 🙂 

Lastly, all this red tier/orange tier, extended-capacity action has left us needing more staff! Specifically in the kitchen! If you know an experienced line cook or chef who wants to join and grow with our team, please have them send their resume to info@thersosewinebar.com. There are very few places left in North Park/South Park that are farm to table: this is their chance to stay in the hood and work with good product. 

And of course, Join our Wine Club! It’s always a good idea. 

XOXOX,
The Rose

Address:  2215 & 2219 30^th Street, San Diego CA 92104
Phone:  619-281-0718
Web:  http://www.therosewinebar.com

Join us for our Black Friday Event in store or online. Enjoy $25 off when you spend $100 or more. Enter BLACKFRIDAY at checkout. Yay! Support small. Support local. Follow us on instagram goldleafsouthpark for participating South Park stores. Get your shopping done early and safely. Cheers! And thank you for supporting us through this wild year.

Address:  2225 30^th St., San Diego CA 92104
Phone:  (619)738-8120
Email:  hello@goldleafsouthpark.com
Web:  www.goldleafsouthpark.com
Store Hours: 
Mon – Fri:  11am – 7pm
Sat:  10am – 7pm
Sun:  12– 5pm

Hope you are all making it through these wild times…day by day. We have been so thankful for your support. It’s been so good to see you these last couple months. Thank you for checking in, for shopping with us, for making our days!

This is a rough season, and with the news of more closures last week, we are all trying to stay positive and move through this time with flexibility, patience and kindness. We hope to always be a place of joy and beauty, believing that those things bring so much meaning to our lives, especially now. 

We are still open and continue to take safety precautions, limiting our in store shoppers to 8, keeping 6ft apart, and we have plenty of hand sanitizer available for your use!

We understand that in person shopping may not work for you and we are happy to offer curbside pick up and shipping options. 

Shop small, shop local. It makes a big difference in your community.
Thank you!

Hi Friends!

We hope everyone is holding up and staying healthy. We’ve put together a fun wine class for you this week: Josh and Alicia will be talking and singing about rosé! Katie has picked out some juicy, weather-appropriate wines for this class so chill out and cool down with us by tuning in this Wednesday at 7 PM. Use this zoom link to join us and this link to buy the wines through our website.

We are open Tuesday, Thursday, Saturday and Sunday this week for pickups and delivery. Which means TOMORROW, Tuesday the 28th, is your only chance to PICK UP (1 – 5:30) or have the class wines DELIVERED TO YOU (6 – 8 PM) before the class! – (the wines ship to us tomorrow so give us a call before you come to make sure they are, in fact, there – they will 100% be there by 4 PM but could be there by 11!) We update our delivery and pick up hours every Monday on our website so please check it out so you can maximize your wine buying opportunities!

Participation in the class is free/donation based (no amount too small!) to our staff support fund : Venmo@The-Rose-Staff-Support-Fund. 

Starting this week, we’re opening up for a few hours in the morning on Sundays from 10am – 1pm as part of the #SDSmallBizSunday initiative. The initiative encourages San Diegans to shop small on Sundays. Most of the small businesses you know and love have gone digital or are accepting phone orders so we’re making it easy for you! Spread the word and share the hashtag!

XOXOXO,

The Rose

The walkabout starts at 6 and we’ll have live music from local singer, songwriter Vanessa Contopulos. We’re so thrilled she’s joining us!

We’ll have a pop-up with local chocolatier, Deux Cranes and their new holiday collection of bon bons and bars. Their flavors are incredible!

We’ll also have a pop-up with local artist Maheswari Janarthanan. Her ceramics are truly special and make such thoughtful gifts. 

Hope to see you all there! The trolley will be going and the neighborhood will be filled with joy and good cheer!

Address:  2225 30^th St., San Diego CA 92104
Phone:  (619)738-8120
Email:  hello@goldleafsouthpark.com
Web:  www.goldleafsouthpark.com
Store Hours: Mon – Fri:  11am – 7pm, Sat:  10am – 7pm, Sun:  12– 5pm

Join the businesses of South Park this Saturday for our HOLIDAY Walkabout. Get into the spirit, enjoy the lights and support one of San Diego’s most charming neighborhoods this holiday season.

Walkabouts are proudly produced by the South Park Business Group, with financial support from the City of San Diego’s Small Business Enhancement Program.

Join the businesses of South Park this Saturday for our Summer Walkabout. Grab some of your favorite humans or furry friends and enjoy an evening walking about in South Park.

SELFIE CONTEST #southparksd
Post your pic showing us how you enjoy the Walkabout on Instagram with #southparksd and tag @southparksandiego! We’ll pick our favorite pic and the winner gets an awesome collection of gift cards to some of the great South Park restaurants and shops.

Walkabouts are produced by the South Park Business Group, with financial support from the City of San Diego’s Small Business Enhancement Program. SouthParkSD.com

We invite you to
• tour five unique historic homes in South Park, a secret garden, and neighborhood art studios
• enjoy an architect-led bike tour
• learn about old homes, historic preservation, interior design and more with exhibitor booths at Ivy Street Coworking and exhibitor talks at Eclipse Chocolate
• snuggle an older dog at South Bark Dog Wash, hosting Frosted Faces senior dog rescue
• visit neighborhood businesses featuring Old House Fair events and retail specials
• end the day with a Vintage Cocktail Party at Kindred, produced with Bad Madge

Visit South Park at Old House Fair on Saturday, May 18th and help us celebrate history!

Hello Friends and Neighbors! 

The Rose has entered the FedEx Small Business Grant Contest with the aim of improving our online retail and wine club game! We would be very grateful if you took a moment to vote for us 🙂

Voting is open until April 1st and f you’re feeling extra enthusiastic, you can vote once every 24 hours!

Per usual, a sincere thank you for all the support you’ve show us over the years.  We couldn’t do it without you!

(If you missed it above. VOTE HERE.)

XOXO,

The Rose

Holy Moly… it’s nearly 2019!  Thanks for keeping our doors open: we couldn’t do it without you and hope you’ll join us this Monday, New Year’s Eve, for a pre-party toast to watch the ball drop IN REAL TIME at 9 PM.  (This means that, if you play your cards right, you could be in your jammies, face washed, teeth brushed and settled in to the third chapter of “Becoming” by 11 PM. Winning!) 

We’ll have fancy bottles of champagne and other bubbles open and will be pouring them by the glass. We encourage you to wear something festive and come say cheers to another year with us, we love you!

XO,

The Rose

WHAT IS A WALKABOUT?

The South Park Walkabout is a quarterly fun-filled evening festival that showcases all the unique and independent businesses within South Park. Enjoy complimentary treats, live entertainment and special offers.

WHERE IS THE WALKABOUT?

The Walkabout highlights both the south and north end of the South Park business district. The north end starts at Kalmia and 30th St. and extends south to Beech Street. A few ways to get to South Park

• Take 5 South to 94 East to the 28th S
  treet exit. Turn right on 28th and then right on Beech Street
• Take 5 North to the Pershing Drive exit. Turn right on 26th Street. Head up the hill and make a left on A Street. Another left on 28th Street and a final right on Beech Street.
• Take 805 South or North to 94 West and exit on 28th Street. Turn right onto 28th Street and right onto Beech Street.
• The 30th Street & Beech Street intersection is the south end of South Park. If you turn left on 30th and head north you can easily access Grape Street and Juniper Street, where businesses of South Park are clustered. This stretch is roughly 10 blocks and totally walkable or bikeable for those who prefer, though it gets a little hilly when heading north.

See you there!

My holiday season started Thanksgiving week and it didn’t slow down from there.  You can read about my adventures at the blog here.  Now that the holidays are over, it’s time to take a deep breath and prepare for a brand new year.  Taxes are just around the corner, we are electing a new president, and the much talked about El Niño is finally here for much needed rain. For those of you who succeeded with a handmade holiday in 2015, Congratulations!  It was so great to see so many students in November and December learning how to sew for the first time. And for those of you who have “learning how to sew” as your new year’s resolution, we have our class schedule updated here and look forward to seeing you in the studio!

Roselle,

Address:  2226 Fern Street, San Diego CA 92104
Phone:  619-808-1634
Email:  ry2you@gmail.com
Web:  http://thevishuddha.com