Welcome to Historical 30th & Fern.  Located in the heart of San Diego’s South Park neighborhood, the recently restored historical building complex is home to unique businesses. With its variety of stores and services, Historical 30th & Fern is a destination in and of itself. Spend the day here. Buy a cool sofa for your home; have a hair-cut; discover the latest creations from indie artists; exercise before enjoying a (guilt free) beer, or a glass of wine; check if your investment strategy is still aligned with your objectives; look at residential real estate opportunities… the possibilities are many.

The entire South Park neighborhood is a well-kept secret, even from San Diegans!  Take a stroll on the side streets as well; you’ll travel back in time. You’ll see a wealth of old restored homes: traditional California bungalows and Spanish style alike. South Park is proud of its heritage and it shows. Urban hipsters and families have made it their home. Come and enjoy!

Address:  2211-2225 30th Street & 2220-2226 Fern Street, San Diego, CA 92104
(Between Juniper & Ivy)
Email:  [email protected]
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October 26th, 2012



South Park Fitness is a gym unlike any other. It resides in “Fire Station No.9″, the oldest surviving fire station in San Diego. This 100 year old building has been completely renovated and is now one of the most unique gyms you’ll ever find.  It has giant wooden double-doors where the fire engines used to enter. It has high vaulted ceilings with much of the original wood restored.  The walls are covered in rock star paintings from a local artist giving the space incredible energy. The gym has top of the line equipment, a semi-private indoor studio for core and flexibility training, a heavy bag, and a big backyard for outdoor workouts.

Our mission at South Park Fitness is to improve your life with health and fitness. Life just gets better with exercise and sound nutrition. You will increase your strength, endurance, and energy. Your flexibility, posture, and balance will improve. Your body composition will change and you will feel better, sleep better, and have more confidence.  Our award winning personal training, recently voted as one of the best in San Diego, will help you to reach your goals quickly and safely.

Address: 2211 30th Street, San Diego CA 92104
Phone: 619-316-2333
Email: [email protected]
Web:  http://southparkfitness.com
Gym Hours
Mon – Thu:  6am – 8pm
Fri:  6am – 6pm
Sat:  7am – 5pm
Sun:  8am – 3pm


October 25th, 2012


THE ROSE – Wine Bar + Bottle Shop

Featuring wine storage constructed by a local craftsman and made from the reclaimed redwood of a historic South Park home, The Rose proudly unites history with the present in an atmosphere that is intimate and unique.

The Rose is named for the historic location it occupies, the restored 1927 Rose Grocery building, and in honor of the owner’s grandmother, Rose Miranda.

Our wine selection features many small production vineyards from all over the world, offering you the opportunity to taste wines you may not find elsewhere, and pair them with delicious foods.  Local farmers supply us with the freshest of fare.

We also offer a selection beers on tap, and an array of bottled beers.



Don’t miss our Monday Night Dinner, every 3rd Mondays of the month.  4 courses with wine pairing.  Book on line at mondaynightwinedinner.eventbrite.com

Happy Hour: Mon – Sun 4:30pm – 6:30pm.  $5 select glass of wine, $5 draft beer and cider, $2 off flatbreads.

Brunch: Saturday and Sunday, 11am – 3pm

See you soon and Cheers,

Chelsea and Rae

Address:  2219 30th Street, San Diego CA 92104
Phone:  619-281-0718
Web:  http://www.therosewinebar.com
Mon – Wed: 4:30pm – 10pm
Thursday: 11:30am – 10pm
Friday: 11:30am – 11pm
Saturday: 11am – 11pm 
Sunday: 11am – 10pm

October 24th, 2012


SECRET SISTER Sourdough Bakery + Teahouse

The Rose, which has long been South Park’s favorite for unique wines and delicious pairing foods now also has your mornings covered!  The Rose’s owners, Chelsea Coleman and Rae Gurne have turned the wine bar and bottle shop’s adjacent space they were using for overflow and special events, into a sourdough bakery and teahouse.


Heading up the baking program is Neale Holaday, a pro pastry chef who’s worked at fine dining restaurants on both coasts. Before moving to San Diego from New York City, Holaday was in charge of pastry at the Michelin-starred Betony and at Marlow & Sons and Diner, two acclaimed spots in Williamsburg.

Opened Wednesday through Sunday from 8:00am through 3:00pm.  Secret Sister serves The Rose’s full restaurant menu after 3:00pm.

Worth the detour!

Address:  2215 30th Street, San Diego CA 92104
Phone:  619-281-0718
Web:  https://www.secretsistersouthpark.com

October 23rd, 2012



At Salon on 30th, we provide a full array of hair-care services and top-notch products in a hip yet welcoming environment. Our offerings are priced on a tiered system to accommodate all budgets without compromising our commitment to quality and luxury service.

In keeping with our pledge to deliver an outstanding experience, we also strive to educate our stylists on the latest techniques so they can consistently provide you with the ultimate in personal care.

Join the Salon on 30th family today and bring elevated style to your everyday life.

BW Salon Pic


Address:  2225 30th St., San Diego CA 92104
Phone:  619-284-1687
Email:  [email protected]
Web:  http://salonon30th.com
Salon Hours: 
Mon:  12pm – 6pm
Tue:  9am – 8pm
Wed:  9am – 8pm
Thu:  9am – 8pm
Fri:  12pm – 6pm
Sat:  9am – 6pm
Sun:  10am – 6pm

October 22nd, 2012



Gold Leaf is a place where you will find objects of beauty. We believe that the smallest everyday items can bring joy to your life. We are inspired by the concept of Zakka, a Japanese and Scandinavian movement that elevates/highlights/honors/encompasses the simple things that improve your home and life. We take our cues from nature and love paper, wood, cotton, linen, and ceramics.

Address:  2225 30th St., San Diego CA 92104
Phone:  (619)738-8120
Email:  [email protected]
Web:  www.goldleafsouthpark.com
Store Hours:
Mon – Fri:  11am – 7pm
Sat:  10am – 7pm
Sun:  12– 5pm

October 21st, 2012



Community Realty Co. is a small, locally-owned real estate brokerage focused on serving residential home buyers and sellers in San Diego’s urban center. We know the urban San Diego community – because we’re part of it.

We’re a fun-loving and professional group of people. We believe in providing the highest level of service to our clients from start to finish. And we always do our job with integrity – yes, we do the right thing, even when no one is looking.

Address:  2225 30th Street, Suite 3, San Diego, CA 92104
Phone:  619-210-0880
Email: i[email protected]
Web:  http://www.communityrealtycosd.com

Mon – Fri:  9am – 6pm
Sat:  noon – 6pm
Sun:  noon – 4pm
Or by appointment

October 20th, 2012



After eight successful years in North Park, Angelica B Beauty expanded and is now nestled in the heart of South Park.

More than a skin care studio, we are a Women’s Wellness Boutique, a place where we believe in the strength and beauty of every woman.  A place where skin care also nourishes your soul.  A place where you will feel more confident and empowered.

Our mission is to create beauty through a community of women that encourage, listen, and accept each other.  We want to make a difference in the way we treat each other as women, and it can start here at Angelica B.


Using clean beauty to make all women feel confident and beautiful in their skin, we offer a wide variety of self care services including:

  • Waxing
  • Facials – Organic + Clinical
  • Lash extensions
  • Makeup
  • Spray Tans

Stop in and shop top-selling clean makeup and skincare.

Address:  2226 Fern St., San Diego CA 92104
Phone:  619-988-6466
Email:  [email protected]
Web:  www.angelicabbeauty.com
Salon Hours:
Sunday – Monday:  Closed
Tuesday:  10am – 6pm
Wednesday:  10am – 7pm
Thursday:  10am – 7pm
Friday:  9am – 5pm
Saturday:  8:30am – 3pm

October 20th, 2012



Thread + Seed embraces a minimalistic approach to life.  Clothing, accessories, clean beauty, life, brands we love… The product mix is curated with intention to offer a mindful selection of style, self-care and gifts.


Visit us at the store or online and get inspired!

Address:  2220 Fern St., San Diego CA 92104
Phone: 858-433-0950
Web:  http://threadandseed.com
Email: [email protected]
Online Support Hours: Everyday 10am to 5pm PST – except Mondays
Store Hours
Sunday – Thursday :  11am to 6pm
Friday – Saturday:  10am to 7pm 

October 19th, 2012



Edward Jones is a different kind of investment firm. To us, face time and think time make sense. We meet with you to learn your individual needs so we can develop a strategy to help you achieve your long-term financial goals. So, whether you want to plan for retirement, save for college, reduce your tax bills or ensure you have income to cover your expenses, you can expect personalized service and long-term investing strategies instead of the latest investment fads. Join the nearly 7 million investors who know.

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Contact me today to help develop an investment strategy that makes sense for you.

Edward Jones – Financial Advisor:  Casey A Cavila
Address:  2222 Fern St., San Diego CA 92104
Phone:  619-516-2744
Web: www.edwardjones.com/casey-caliva

October 18th, 2012



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Historical 30th & Fern – South Park

Address:  2211-2225 30th Street & 2220-2226 Fern Street, San Diego, CA 92104
(Between Juniper & Ivy)
Email:  [email protected]
Sign Up to receive our emails

October 15th, 2012